skip to Main Content


Could this be a Career for You?
  • Do you recognize opportunity when others may not?
  • Do you have an idea for a product or service that is unique?
  • Do you want to develop, organize and manage a business?
  • Are you creative?
  • Do you believe in yourself?

What You Need to Succeed

  • Communication Skills
  • Attention to Detail
  • Good Time Management
  • Competitive Spirit
  • Persistence
  • Decisiveness
  • Reliability
  • Adaptability

Pathway Overview

There are small and large businesses across every economic sector and plenty of jobs available whether in marketing, sales, customer service, human resources (HR), accounting, information technology (IT) or administration. You can expect to see increased opportunities as California’s main industries –food and agriculture, tourism, IT, entertainment and transportation are also dependent upon the growing global economy.


Small Business and Entrepreneurship
  • Business courses will introduce you to marketing, human resources, accounting, ICT and customer care. Every organization needs people who have these skills.
  • You’ll need to understand your customers’ needs and deliver a service that exceeds their expectations.
  • If you are creative, an entrepreneurial business career gives you a chance to make a real impact by tapping into that creative side.
Watch Video
Hospitality and Tourism
  • The field of hospitality management is expected to grow by almost 10% in the next five years. A large number of entry level jobs offers opportunities for rapid advancement.
  • If you especially like working with people and have great customer service skills, this could be the field for you.
  • With unique travel options and industry discounts, you could live and work in some of the world’s most exciting locations.
Hospitality Video Culinary Arts Video
  • You would be trained and licensed to provide beauty services and care for the hair, skin and nails.
  • There are opportunities and specialties beyond a traditional hair salon, such as in a theatrical or film setting, private practice, reflexology or product consultation services.
Watch Video
  • Work closely with buyers to forecast trends and monitor product performance.
  • Plan and set up commercial displays in windows, in interiors of retail stores, at trade exhibitions and in online marketplaces.
  • Change or rotate window displays, interior display areas, signage and online displays to reflect changes in inventory or promotions.
Global Trade
  • Your current or future employer’s (or your own) next customer will most likely be from outside the U.S.
  • Globalization is a dimension of every business and occupation so developing a global mindset and skills will help set you apart – and make you more “globally” competitive.
  • Jobs of the future will require you to know about globalization, be open to working with people from around the world and possibly travel.
Watch Video

Top Jobs and Salaries

Salaries: What is Your Career Worth?

To help you make important decisions about investing resources in your college education, see how these careers compare:

JobsSalary Ranges
Bookkeeping, Accounting, and Auditing Clerk$23,270 to $67,330
Market Research Analyst and Marketing Specialist$34,980 to $144,170
Tour Guide and Escort$22,240 to $47,760
Financial Manager, Branch or Department$72,870 to $208,000
First-Line Supervisor of Retail Sales Workers$25,680 to $67,990

Find a College

College Programs: Business

To find programs in this pathway please select your college of interest below.

Try It Out

Start Today: Get involved and learn more about a new career.

Here are many organizations and activities to explore to learn more:

  • DECA (Marketing Association)
  • Business Professionals of America (BPA)
  • Junior Achievement
  • Girl Scouts or Boy Scouts
  • Student Government
  • Help with class fundraisers
  • Join a committee to help plan an event
  • Start a small business
  • Sell ads for a school newspaper or yearbook
  • Design promotional materials for a local business
  • Work part-time in a retail store or real estate office
  • Take a part-time job in a restaurant, amusement park or hotel
  • Read about consumer trends in newspapers, magazines and websites
  • Intern at an advertising, public relations, or market research firm
  • Join a world language club
  • Plan your family vacation
  • Help local businesses cater events
Back To Top